Poggio was created by 3 childhood friends with a common passion: cycling.

After having competed during their youth, they practice it today for pleasure, to meet up with friends and discover new courses.

During a coffee break, they decided to create their own cycling outfit to symbolize this shared state of mind.

This was the first step in a new adventure which now aims to offer quality, comfortable and elegant equipment to make your outings even more enjoyable.

Why “Poggio”: We wanted to find a name that resonates with bike lovers. After hours of discussions, reading reviews, watching videos, this name seemed obvious to us. Just like the Arenberg trench in Paris Roubais, the Huy wall at the Flèche Wallonne or the Grammont wall in the Tour of Flanders, the Poggio represents a mythical place of cycling, witness to the exploits of the greatest champions who have marked our youth.